Song Description:

Video — Slow motion video of events going wrong such as getting a bad grade on a test, missing the bus, dropping an ice cream cone, spilling a glass of some liquid and waking up late begins the song. a fender-bender, and so on. .

Target Market/Audience:

This commercial was designed to inspire people who want to restart their day or take a break to reach for a coke. Another brand can be substituted.

(Verse 1)
When disappointed... When the world has got you down...
When you can't shake feeling lazy.

(Verse 2)
When you're way to busy... and your head is spinning round...
When you think you just might go crazy.

(Lift)
Well there's something you should do.
Take a break. Grab a Coke. Start new.

(Chorus)
Start a brand new day.
Wash your little troubles all away.
Grab a Coke and say, "It's a brand new day!"

(Tag)
Grab a Coke and say, "It's a brand new day!"
Grab a Coke and say, "It's a brand new day!"

Song Description:

Video — A very large group of Wal-Mart employees is in the background, though they are out of focus. The speaker takes a step backwards after speaking so that he becomes part of the group as the image of them becomes sharp, and they begin to sing. The group is so large that it is impressive.

Target Market/Audience:

The holiday season is one time of the year when people are receptive. This message of good wishes from so many Wal-Mart employees will humanize the company, making people feel warmer about the brand.

(Narrative)
Hi. On behalf of everyone here at Wal-Mart,
we want to wish you a healthy holiday.
And we want you to know that we are proud to be a member of your community.

(Begins to sing)
But forget about that.
It's time to sit back,
and let us sing for you.

(Chorus)
It's a happy holiday, and love is in the air.
We at Wal-Mart want you to know that we care.
It's a happy holiday. The air is filled with cheer.
The Wal-Mart crew (the Wal-Mart crew)
wishes you (wishes you)
a happy new year.

(Tag)
Happy New Year!

Song Description:

Video — A spokesperson explains that the bank has adopted a policy that is unique in the industry. The bank will never say the word "No" to those who apply for a loan. Rather than say, "No," the bank will counter offer the request based on the application. The result will be more business, and powerful emotional bonds between the bank and applicants.

Target Market/Audience:

Typically, banks accept or reject an application for a loan. This policy is absurd. Banks advertise at great expense only to turn off prospective customers who have taken the time and have opened their hearts, hoping for the bank to accommodate them. The bank does not need to say, "No." Rather, the bank should counter-offer based on the application. After all, the applicant may have a rich uncle who might make up the difference or who might co-sign for the balance, or the applicant may have other equity not revealed, or the seller may reconsider the terms, and so on. The point is that by saying "No," the bank alienates a potential customer for life. Instead, why not form an unbreakable emotional bond with the prospective customer and win him over (and his family) permanently?

(Narrative)
At SouthTrust Bank, we know that behind every load application is a person,
and often a family dream.
That's why SouthTrust Bank has instituted the "Never say no policy."
Here's how it works.
You fill out a loan application with us,
and we will do everything we can to approve it.
If we cannot approve your application for the amount you requested,
due to credit, equity or other concerns,
we will not deny your application.
Instead, we will tell you how much of the amount you requested
we are able to responsibly approve,
and then assist you in finding a way to help you turn your dream into reality.
Remember, your friends at SouthTrust Bank will never say, "No."

(Chorus)
When you need a loan, there's only one place to go.
At SouthTrust Bank, we never say, "No."

(Tag)
At SouthTrust Bank, we never say, "No."

Song Description:

Video — A man and woman are chatting over lunch.

Target Market/Audience:

This song is meant to advertise civic theaters throughout the country. There are two key ideas in this commercial. The first is to get the listener to say the name of the theater and then the sponsoring advertiser by seeing if they can say the words three times fast. This is a powerful way to embed an idea, including a name. The second idea is to cause the listener to believe that the local theater is about them.

Song Description:

Video — A woman is walking toward the camera. She leans into a bedroom and says goodnight to the children. Then she speaks to the camera.

Target Market/Audience:

This song appeals to all women who are in a romantic relationship. It is especially identifiable by women who also experience the responsibilities of work and raising children.

Song Description:

Video — Cute dog pictures (or video) are used to “warm” the hearts of viewers.

Target Market/Audience:

This song was written to be a commercial for a manufacturer of pet food or pet medication, etc. In fact, any two-syllable theme can be used in place of "puppy." For example, the word “kitty” or “baby” can be used, making this song applicable to many products and services.

(Verse 1)
I love my puppy, he’s so sweet,
he’s like a piece of candy.
When I need someone to love,
a puppy can come in handy.

(Chorus)
One big squeeze (hug pet).
A little kiss (kiss).
Makes me smile
just like this (show warm sweet smile).

(Verse 2)
I love my puppy, he’s so sweet,
he’s like a piece of candy.
When I need someone to love,
a puppy can come in handy.

(Chorus)
One big squeeze (hug pet).
A little kiss (kiss).
Makes me sing
silly songs like this (show warm sweet smile).

(Tag)
I love my puppy, he’s so sweet,
he’s like a piece of candy.

Song Description:

Video — Video of Lowes Home Improvement Center employees helping customers shop and then cash out. Everyone is helpful and smiling with emphasis on satisfied customers.

Target Market/Audience:

This song was written for Lowes to compete with the Home Depot theme song that has become popular.

(Verse 1)
When you have a job to do
And things you need to know.

(Chorus)
L-O-W-E-S
Think Lowe’s

(Verse 2)
You'll find everything you need
Priced lower than Depot.
(alt - And prices that are low.)

(Chorus)
L-O-W-E-S
Think Lowe’s

(Tag)
L-O-W-E-S
Think Lowe’s