Magyar Music
 

Jingles and Commercials

1. Below is an "MP3 player" with an embedded "Track List," featuring all of the songs in this category. The first song is highlighted in a blue banner. Click on it or any other track to play that song.

2. Below the MP3 Player is a list of the songs in the Track List. (See the spinning CDs.) Clicking on a song in the "Song List" takes you to that particular song where you will find lyrics, a brief description and marketing information.

3. Before listening to a particular song, we recommend you click first on that song in the "Song List." Read the "Song Description" and the intended "Target Market/Audience." Then click the small "(Top)" link just to the right of the song name to come back to where you are now.

4. Once you have returned from reading the song description and background information, play the song by clicking on the Track List (within the MP3 Player). Then click the name of that song in the "Song List" once again to read the lyrics while the song is playing.

MAGYAR Album Cover MAGYAR Live MAGYAR
00:00

CD Coca-Cola
CD Wal-Mart
CD SouthTrust Bank
CD Civic Theater
CD Dove
CD Purina
CD Lowes

 

Coca-Cola   Top

Song length: 1:00
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — Slow motion video of events going wrong such as getting a bad grade on a test, missing the bus, dropping an ice cream cone, spilling a glass of some liquid and waking up late begins the song. a fender-bender, and so on. .

Target Market/Audience:

This commercial was designed to inspire people who want to restart their day or take a break to reach for a coke. Another brand can be substituted.

(Verse 1)
When disappointed... When the world has got you down...
When you can't shake feeling lazy.

(Verse 2)
When you're way to busy... and your head is spinning round...
When you think you just might go crazy.

(Lift)
Well there's something you should do.
Take a break. Grab a Coke. Start new.

(Chorus)
Start a brand new day.
Wash your little troubles all away.
Grab a Coke and say, "It's a brand new day!"

(Tag)
Grab a Coke and say, "It's a brand new day!"
Grab a Coke and say, "It's a brand new day!"

 

Wal-Mart   Top

Song length: 1:04
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — A very large group of Wal-Mart employees is in the background, though they are out of focus. The speaker takes a step backwards after speaking so that he becomes part of the group as the image of them becomes sharp, and they begin to sing. The group is so large that it is impressive.

Target Market/Audience:

The holiday season is one time of the year when people are receptive. This message of good wishes from so many Wal-Mart employees will humanize the company, making people feel warmer about the brand.

(Narrative)
Hi. On behalf of everyone here at Wal-Mart,
we want to wish you a healthy holiday.
And we want you to know that we are proud to be a member of your community.

(Begins to sing)
But forget about that.
It's time to sit back,
and let us sing for you.

(Chorus)
It's a happy holiday, and love is in the air.
We at Wal-Mart want you to know that we care.
It's a happy holiday. The air is filled with cheer.
The Wal-Mart crew (the Wal-Mart crew)
wishes you (wishes you)
a happy new year.

(Tag)
Happy New Year!

 

SouthTrust Bank   Top

Song length: 1:06
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — A spokesperson explains that the bank has adopted a policy that is unique in the industry. The bank will never say the word "No" to those who apply for a loan. Rather than say, "No," the bank will counter offer the request based on the application. The result will be more business, and powerful emotional bonds between the bank and applicants.

Target Market/Audience:

Typically, banks accept or reject an application for a loan. This policy is absurd. Banks advertise at great expense only to turn off prospective customers who have taken the time and have opened their hearts, hoping for the bank to accommodate them. The bank does not need to say, "No." Rather, the bank should counter-offer based on the application. After all, the applicant may have a rich uncle who might make up the difference or who might co-sign for the balance, or the applicant may have other equity not revealed, or the seller may reconsider the terms, and so on. The point is that by saying "No," the bank alienates a potential customer for life. Instead, why not form an unbreakable emotional bond with the prospective customer and win him over (and his family) permanently?

(Narrative)
At SouthTrust Bank, we know that behind every load application is a person,
and often a family dream.
That's why SouthTrust Bank has instituted the "Never say no policy."
Here's how it works.
You fill out a loan application with us,
and we will do everything we can to approve it.
If we cannot approve your application for the amount you requested,
due to credit, equity or other concerns,
we will not deny your application.
Instead, we will tell you how much of the amount you requested
we are able to responsibly approve,
and then assist you in finding a way to help you turn your dream into reality.
Remember, your friends at SouthTrust Bank will never say, "No."

(Chorus)
When you need a loan, there's only one place to go.
At SouthTrust Bank, we never say, "No."

(Tag)
At SouthTrust Bank, we never say, "No."

 

Civic Theater   Top

Song length: 0:58
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — A man and woman are chatting over lunch.

Target Market/Audience:

This song is meant to advertise civic theaters throughout the country. There are two key ideas in this commercial. The first is to get the listener to say the name of the theater and then the sponsoring advertiser by seeing if they can say the words three times fast. This is a powerful way to embed an idea, including a name. The second idea is to cause the listener to believe that the local theater is about them.

(Narrative)
Woman Bet you can't say, "Civic Theater" three times fast.

Man Civic Theater - Civic Theater - Civic Theater

Woman I'm impressed.

Man I've been practicing.
Hey, what's the Civic Theater about?

Woman Well, it's about music, and laughter, and education.
It's about children's stories, adult themes, and family entertainment.
I guess you can say the Civic Theater is about you.

(Chorus)
Civic Theater, it's about you.

(Narrative)
Man The Civic Theater of Central Florida is located on Princeton Street,
opposite the Science Center.

(Verse)
You'll have more fun that you thought you would.
And you'll discover something new.

(Chorus)
Civic Theater, it's about you.

(Narrative)
Man This message is sponsored by your friends at Holler Chevrolet.

Woman Bet you can't say "Holler Chevrolet" three times fast.

 

Dove   Top

Song length: 1:00
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — A woman is walking toward the camera. She leans into a bedroom and says goodnight to the children. Then she speaks to the camera.

Target Market/Audience:

This song appeals to all women who are in a romantic relationship. It is especially identifiable by women who also experience the responsibilities of work and raising children.

(Narrative)
Woman Goodnight sweetheart.

Child Goodnight mom.

Man Oh honey.

woman You gotta be kidding me.
You know, after working all day...
Shopping, soccer, dinner, dishes, bills, laundry, homework,
and putting the kids to bed,
I need a little TLC, not a roll-in-the-hay.
So you know what i do?
I draw a warm bath, lather up with Dove, close my eyes, and drift away.

(Chorus)
When you're weary from a crazy day...
In need of a little love...
You can count on Dove.

Narrative)
Woman So when you've had a crazy day, do what I do.
Take a mini-vacation with Dove.
Oh honey...

 

Purina   Top

Song length: 1:00
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — Cute dog pictures (or video) are used to “warm” the hearts of viewers.

Target Market/Audience:

This song was written to be a commercial for a manufacturer of pet food or pet medication, etc. In fact, any two-syllable theme can be used in place of "puppy." For example, the word “kitty” or “baby” can be used, making this song applicable to many products and services.

(Verse 1)
I love my puppy, he’s so sweet,
he’s like a piece of candy.
When I need someone to love,
a puppy can come in handy.

(Chorus)
One big squeeze (hug pet).
A little kiss (kiss).
Makes me smile
just like this (show warm sweet smile).

(Verse 2)
I love my puppy, he’s so sweet,
he’s like a piece of candy.
When I need someone to love,
a puppy can come in handy.

(Chorus)
One big squeeze (hug pet).
A little kiss (kiss).
Makes me sing
silly songs like this (show warm sweet smile).

(Tag)
I love my puppy, he’s so sweet,
he’s like a piece of candy.

 

Lowes   Top

Song length: 0:38
Words and Music by Don Magyar
© 2010, Back On Top Music, BMI

Song Description:

Video — Video of Lowes Home Improvement Center employees helping customers shop and then cash out. Everyone is helpful and smiling with emphasis on satisfied customers.

Target Market/Audience:

This song was written for Lowes to compete with the Home Depot theme song that has become popular.

(Verse 1)
When you have a job to do
And things you need to know.

(Chorus)
L-O-W-E-S
Think Lowe’s

(Verse 2)
You'll find everything you need
Priced lower than Depot.

(Chorus)
L-O-W-E-S
Think Lowe’s

(Tag)
L-O-W-E-S
Think Lowe’s

















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